Adan grooming crosses 5,000 services a month

Adan, the group's men's grooming brand, now delivers more than 5,000 services a month across three branches in Riyadh and Madinah — professional barbering and beard work, skincare and steam sessions, men's pedicure, and groom packages built around occasions.

One of those branches sits inside Radisson Hotel Madinah, placing the service where guests already are. Alongside it, a home-and-hotel service line brings the same standard to VIP clients in their own space — the detail that turns a stay into an experience.

More than 500 regular clients return each month, a retention figure the group reads as the real measure of a lifestyle service: not how many people try it once, but how many keep coming back.